Starbucks is ending its long-standing policy that allowed any visitor to stay in the café or use the restroom without having to make a purchase. This was reported by CNN.

The new policy will take effect on January 27, 2025, and will apply to all locations in North America. This decision is part of a broad strategy by the company to attract customers and enhance the café experience.

According to a Starbucks representative, the changes aim to create a more comfortable atmosphere for regular customers.

“The introduction of a code of conduct is a practical measure that helps us focus on serving our guests who wish to sit in the café or use the restroom during their visit,” the company spokesperson stated in a comment to BBC News.

Under the new code, Starbucks employees will have the authority to ask violators to leave the premises. If a customer refuses, staff may call the police. Soliciting, smoking, vaping, and consuming alcohol brought from outside will be prohibited.

The new rules will be posted at the entrance of each café. Employees will receive training on how to properly respond to violations of the code.

The cancellation of the “open door” policy is part of a strategy being developed by the new CEO of Starbucks, Brian Niccol. Previously, Niccol led the Mexican restaurant chain Chipotle, successfully steering the company out of a crisis. He is now attempting to replicate that success at Starbucks, which is facing declining sales and an increase in negative reviews due to rising prices and boycotts related to the war in Palestine (Gaza).

“These changes are part of a broader plan to enhance the experience of visiting our cafés, aiming to restore Starbucks to its usual level of service,” Niccol noted.

As part of its strategy, Starbucks also plans to encourage customers to stay in the café instead of opting for takeout. Starting January 27, customers who place orders for on-site consumption will be able to receive a complimentary refill drink—a hot or cold coffee, served in ceramic mugs or reusable cups.

Starbucks emphasized that these changes only affect cafés in North America. In the UK and other European countries, customers will still be able to use restrooms and remain in cafés without the need to make a purchase.

Previously, Spot reported that more than 500 KFC and Pizza Hut restaurants in Turkey will temporarily close due to the termination of the franchise.